Análisis de Los Procesos de Comercialización de Tecnología en dos Instituciones de Educación Superior Mexicanas

The knowledge society has a special place for institutions of higher education, particularly those with the ability to stimulate the generation of benefits to society. This proposal seeks to identify the characteristics that allow them to achieve the commercialization of their technologies, in addition to a literature review, direct and indirect evidence of the two major institutions of higher education in Mexico is analyzed. Some findings were the increasing recognition of best practices and core processes for marketing, and a growing culture among communities regarding the protection and commercialization of technology and its implications and impact on institutional development.