TY - JOUR
T1 - Análisis de Los Procesos de Comercialización de Tecnología en dos Instituciones de Educación Superior Mexicanas
AU - Pérez-Hernández, Pilar
AU - Calderón-Martínez, Guadalupe
N1 - Publisher Copyright:
© Universidad Alberto Hurtado, Facultad de Economía y Negocios.
PY - 2014
Y1 - 2014
N2 - The knowledge society has a special place for institutions of higher education, particularly those with the ability to stimulate the generation of benefits to society. This proposal seeks to identify the characteristics that allow them to achieve the commercialization of their technologies, in addition to a literature review, direct and indirect evidence of the two major institutions of higher education in Mexico is analyzed. Some findings were the increasing recognition of best practices and core processes for marketing, and a growing culture among communities regarding the protection and commercialization of technology and its implications and impact on institutional development.
AB - The knowledge society has a special place for institutions of higher education, particularly those with the ability to stimulate the generation of benefits to society. This proposal seeks to identify the characteristics that allow them to achieve the commercialization of their technologies, in addition to a literature review, direct and indirect evidence of the two major institutions of higher education in Mexico is analyzed. Some findings were the increasing recognition of best practices and core processes for marketing, and a growing culture among communities regarding the protection and commercialization of technology and its implications and impact on institutional development.
KW - Institutions of higher education
KW - Mexico
KW - Technology commercialization
UR - http://www.scopus.com/inward/record.url?scp=84907780301&partnerID=8YFLogxK
U2 - 10.4067/s0718-27242014000300015
DO - 10.4067/s0718-27242014000300015
M3 - Artículo
AN - SCOPUS:84907780301
SN - 0718-2724
VL - 9
SP - 196
EP - 209
JO - Journal of Technology Management and Innovation
JF - Journal of Technology Management and Innovation
IS - 3
ER -