TY - JOUR
T1 - Participatory methodologies and the product development process
T2 - The experience of Mixtec craftswomen in Mexico
AU - de la Paz Hernandez Giron, José
AU - Dominguez Hernandez, María Luisa
AU - Jimenez Castaneda, Julio Cesar
N1 - Funding Information:
This work reports on a four-year longitudinal study with 60 women, financed by CONACYT (Consejo Nacional de Cienciay Tecnología—National Council for Science and Technology) and the Instituto Politécnico Nacional (National Polytechnic Institute). Four years is a long time to wait for results, but cultural changes do not happen rapidly. After an approach or introductory stage, a group of 20 women was formed, and little by little with the application of the three combined techniques referred to above, these women eventually formed a social solidarity society, ‘Tierra de las Nubes, S.S.S.’, whose commercial goal is making and selling palm products.
PY - 2004/4
Y1 - 2004/4
N2 - This paper presents a product development methodology for use with indigenous rural workers. It is based on the revival of cultural and social values, with a focus on the conservation of natural resources. Illustrated by the case of Mixtec craftswomen in Mexico, this paper shows how poor groups can improve their living conditions through innovation and the diversification of their products. The process combines techniques of product development based on marketing, with a participatory focus and continuous improvement, in order to develop a unique and high-quality product that can be more successfully marketed. The craftswomen are now able to plan their production and can evaluate and commercialise their products.
AB - This paper presents a product development methodology for use with indigenous rural workers. It is based on the revival of cultural and social values, with a focus on the conservation of natural resources. Illustrated by the case of Mixtec craftswomen in Mexico, this paper shows how poor groups can improve their living conditions through innovation and the diversification of their products. The process combines techniques of product development based on marketing, with a participatory focus and continuous improvement, in order to develop a unique and high-quality product that can be more successfully marketed. The craftswomen are now able to plan their production and can evaluate and commercialise their products.
UR - http://www.scopus.com/inward/record.url?scp=1942521199&partnerID=8YFLogxK
U2 - 10.1080/0961452042000191213a
DO - 10.1080/0961452042000191213a
M3 - Artículo
SN - 0961-4524
VL - 14
SP - 396
EP - 406
JO - Development in Practice
JF - Development in Practice
IS - 3
ER -