Valores ambientales y su efecto mediador entre características demográficas y resultados empresariales

The aim of this paper is to examine the mediating effect of environmental values on the relationship between demographic characteristics (sex, education, age and ethnicity) and a company’s results (economic performance and environmental performance), from the perspective of the processes involved in organizational demography. A quantitative study with a cross-sectional design was carried out, based on factor analysis and multiple linear regressions, using a sample of 168 pottery business owners from the states of Oaxaca, Puebla and Tlaxcala, Mexico. The results show a total mediating effect of environmental values on the relationship between gender and business performance, as well as a partial mediating effect on the relation between schooling and business performance. No mediating effect was found for environmental values on the relationship between age and company performance or on the relationship between ethnicity and business performance.