IDENTIFICATION OF STRATEGIC PROFILES AT SMES, AN ADVANTAGE THAT FAVORS COMPETITIVENESS

Ana Lilia Coria Paez, María Angélica Cruz Reyes, Bricio Cruz-Reyes

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageSpanish (Mexico)
Title of host publicationCULTURE OF COMPETITIVENESS IN THE NEW GLOBAL CONTEXT.
StatePublished - 2014

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