TY - JOUR
T1 - Entrepreneurial Orientation And Environmental Behavior
T2 - An Explanation From The Values Of Ecocentrism and Conformity of Mexican Artisans
AU - Sánchez-Medina, Patricia S.
N1 - Publisher Copyright:
© 2022 World Scientific Publishing Company.
PY - 2022/9/1
Y1 - 2022/9/1
N2 - We studied individual psychological characteristics such as conformity and ecocentrism in Mexican artisans, and the effect these characteristics have on entrepreneurial orientation (EO) and environmental behavior (EB) in artisan family businesses in Oaxaca and Guanajuato, Mexico. The research model is empirically validated by partial least squares structural equation modelling (PLS-SEM). We found that conformity is a value that positively affects EO and EB. In contrast, ecocentrism has a positive effect on EB, but not on EO. Our study highlights the importance of focusing on conformity as a characteristic of survival ventures. On the other hand, it is imperative to carry out research that incorporates the environmental dimension to characterize the sustainability aspect in survival ventures.
AB - We studied individual psychological characteristics such as conformity and ecocentrism in Mexican artisans, and the effect these characteristics have on entrepreneurial orientation (EO) and environmental behavior (EB) in artisan family businesses in Oaxaca and Guanajuato, Mexico. The research model is empirically validated by partial least squares structural equation modelling (PLS-SEM). We found that conformity is a value that positively affects EO and EB. In contrast, ecocentrism has a positive effect on EB, but not on EO. Our study highlights the importance of focusing on conformity as a characteristic of survival ventures. On the other hand, it is imperative to carry out research that incorporates the environmental dimension to characterize the sustainability aspect in survival ventures.
KW - Entrepreneurial orientation
KW - environmental behavior
KW - personal values
KW - survival ventures
KW - value-belief-norm theory
UR - http://www.scopus.com/inward/record.url?scp=85140227610&partnerID=8YFLogxK
U2 - 10.1142/S1084946722500182
DO - 10.1142/S1084946722500182
M3 - Artículo
AN - SCOPUS:85140227610
SN - 1084-9467
VL - 27
JO - Journal of Developmental Entrepreneurship
JF - Journal of Developmental Entrepreneurship
IS - 3
M1 - 2250018
ER -