TY - JOUR
T1 - Perception of corporate social responsibility by consumers of Danmex
T2 - Mexico
AU - Lambarry, Fernando
AU - Fuentes, Alma
AU - Trujillo, Mara Maricela
AU - Rivas, Luis Arturo
N1 - Publisher Copyright:
© 2015 by the authors.
PY - 2015
Y1 - 2015
N2 - The business sector is at the frontier of a new paradigm that entails assuming social responsibility for its activities from an increasing social pressure to operate sustainably. Despite a growing literature regarding this topic, is barely analyzed how consumers perceive the social responsibility of corporations, which is the purpose of this study in the company Danmex de México. The research method is based on the linear regression and correlational analysis. The results show discretionary and environmental factors with the highest incidence in the perception of the image in the corporate social responsibility at Danmex, followed by ethical and community factors.
AB - The business sector is at the frontier of a new paradigm that entails assuming social responsibility for its activities from an increasing social pressure to operate sustainably. Despite a growing literature regarding this topic, is barely analyzed how consumers perceive the social responsibility of corporations, which is the purpose of this study in the company Danmex de México. The research method is based on the linear regression and correlational analysis. The results show discretionary and environmental factors with the highest incidence in the perception of the image in the corporate social responsibility at Danmex, followed by ethical and community factors.
KW - Corporate social responsibility
KW - Perception of corporate social responsibility and corporate image
KW - Social responsibility models
UR - http://www.scopus.com/inward/record.url?scp=84924481993&partnerID=8YFLogxK
U2 - 10.5539/jsd.v8n1p174
DO - 10.5539/jsd.v8n1p174
M3 - Artículo
SN - 1913-9063
VL - 8
SP - 174
EP - 183
JO - Journal of Sustainable Development
JF - Journal of Sustainable Development
IS - 1
ER -