Factores de innovación en negocios de artesanía de México

The purpose of this study is to find those innovation factors used by craftspeople, in eight states in the Mexican republic, that help them in policy making in demanding and globalization markets, facing a number of innovations in accelerated frequency. A gradual statistical selection was carried out, until achieving a possible causal model of product innovation that includes factors like: product differentiation, business and process knowledge, growth craftsman felt, product information and formal knowledge in administration. It was found that knowledge, besides being an external factor, as an internal factor for developing arts and crafts has a broad weight in innovation. Arts and crafts differentiation is a direct source of changes, improvements and new products implementation.