| Translated title of the contribution | Resources and capabilities in the adoption of a green marketing strategy: Evidence from sun and beach tourism hotels in Oaxaca, Mexico |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 34-51 |
| Number of pages | 18 |
| Journal | Direccion y Organizacion |
| Issue number | 72 |
| DOIs | |
| State | Published - 2021 |
Los recursos y capacidades en la adopción de una estrategia de mercadotecnia verde: evidencia en hoteles de turismo de sol y playa de Oaxaca, México
Eliomar Hernández-García, Diana De Yta-Castillo, Patricia S. Sánchez-Medina
Research output: Contribution to journal › Article › peer-review
3
Scopus
citations