Los recursos y capacidades en la adopción de una estrategia de mercadotecnia verde: evidencia en hoteles de turismo de sol y playa de Oaxaca, México

Translated title of the contribution: Resources and capabilities in the adoption of a green marketing strategy: Evidence from sun and beach tourism hotels in Oaxaca, Mexico

Eliomar Hernández-García, Diana De Yta-Castillo, Patricia S. Sánchez-Medina

Research output: Contribution to journalArticlepeer-review

Translated title of the contributionResources and capabilities in the adoption of a green marketing strategy: Evidence from sun and beach tourism hotels in Oaxaca, Mexico
Original languageSpanish
Pages (from-to)34-51
Number of pages18
JournalDireccion y Organizacion
Issue number72
DOIs
StatePublished - 2021

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