TY - JOUR
T1 - EXPLAINING INEQUALITY WITHIN THE BOP
T2 - URBAN VS. RURAL
AU - Díaz-Pichardo, René
AU - Sánchez-Medina, Patricia S.
AU - García De La Torre, Consuelo
N1 - Publisher Copyright:
© 2017 World Scientific Publishing Company.
PY - 2017/9/1
Y1 - 2017/9/1
N2 - Little has been written about inequality within the base of the pyramid (BOP) and how this inequality offers different opportunities and challenges to detonate inclusive business innovation processes. This research contributes to the BOP literature by offering evidence of structural differences between urban and rural BOP based on unmet needs expressed by members of the BOP in both contexts. It can also be seen as a first approximation of the knowledge that multinational corporations, social entrepreneurs and policy makers need to detonate inclusive business innovation processes at the Mexican BOP. In-depth interviews were conducted with families, owners/people in charge of small businesses and government officials in ten different BOP communities randomly selected from each of the country's five regions. The results provide relevant insights about unattended needs, consumption habits, and differences and similarities between urban and rural BOP communities, from which business opportunities might be discovered.
AB - Little has been written about inequality within the base of the pyramid (BOP) and how this inequality offers different opportunities and challenges to detonate inclusive business innovation processes. This research contributes to the BOP literature by offering evidence of structural differences between urban and rural BOP based on unmet needs expressed by members of the BOP in both contexts. It can also be seen as a first approximation of the knowledge that multinational corporations, social entrepreneurs and policy makers need to detonate inclusive business innovation processes at the Mexican BOP. In-depth interviews were conducted with families, owners/people in charge of small businesses and government officials in ten different BOP communities randomly selected from each of the country's five regions. The results provide relevant insights about unattended needs, consumption habits, and differences and similarities between urban and rural BOP communities, from which business opportunities might be discovered.
KW - Base of the pyramid
KW - inequality
KW - low-income segments
KW - poverty
KW - urban vs. rural
UR - http://www.scopus.com/inward/record.url?scp=85031720125&partnerID=8YFLogxK
U2 - 10.1142/S1084946717500169
DO - 10.1142/S1084946717500169
M3 - Artículo
SN - 1084-9467
VL - 22
JO - Journal of Developmental Entrepreneurship
JF - Journal of Developmental Entrepreneurship
IS - 3
M1 - 1750016
ER -